IDM PLANNING GUIDE
What the FREE guide contains
Planning a direct mail campaign is a complex business, even for experienced marketers. The IDM have created this unique reference tool (supplied as a PDF document) to assist your campaign planning. The IDM Direct Mail Campaign Planning Guide includes:
- Direct Marketing Planning Checklist
- Direct Mail Budgeting Worksheet
- Mailing List Brief - Checklist
- Creative Brief Checklist
- Tips for Direct Mail Letter Copy
- Printer Brief Checklist
- 12 Tips for Better Print Buying
- Bureau / Laser Printing Checklists
- Mailing House Brief Checklist
- Paper Sizes
- Proof Correction Marks
- Lead Times for Campaign Scheduling
- Testing / Sample size
- Factors Affecting Purity of Tests
- Response Guides
- How to Choose an Agency
- Reasons Why People Buy
- Prize Draws - Legal Guidelines
Click here to obtain your copy of the Guide
(or right-click and save to your PC)
Please visit www.theidm.com
The Institute of Direct Marketing is the internationally recognised leading body for the professional development of direct, data and digital marketing. As a global provider, the IDM acts as an expert partner to individuals and companies worldwide.
