DATA ENHANCEMENT
List supply
Direct Works can supply any list for any campaign. We have access to a National and International network of list suppliers who can get you more prospects that match your existing customer profile.
Data Enhancement
By using the duplicate detection service you can:
- Significantly lower the likelihood of the same message being sent multiple times.
- Reduce campaign costs, whilst increasing response rates.
MPS (Mail Preference Service)
- Uphold your integrity by not mailing people who have expressly asked NOT to receive direct mail.
- Ensure that marketing money is not wasted by communicating with individuals who have signed up to MPS.
PAF matching and updating addresses to the Post Office Address File
- Improves accuracy of mailings/direct marketing campaigns and provides addresses in a consistent format.
- Verifies and corrects historical records and turns them into usable prospect data.
NCOA validation supplying a customers new address using National Change of Address data you can:
- Market to lapsed clients, thus creating a "warm" prospect pool.
- Maintain contact with high value clients.
- Ensure marketing spend gets your message across to the correct individual.
Mortality suppression files ensure that you:
- Adopt a "best practice" approach to direct mailing campaigns.
- Avoid distress to relatives.
- Comply with DMA guidelines.
Gone-Away suppression files ensure that you:
- Increase campaigns response rates.
- Increase campaigns ROI by selective targeting of resources.
Genderisation - appends titles to records where there is no Mr or Mrs field.
Case conversion - converts mixed case data to one case setting.
As well as all of this, Direct Works also allows you to understand your consumer and business contacts more by allowing you to have demographic information from the Electoral Roll and Mosaic and other relevant classification files appended to customer records.
Some Interesting data facts and figures
- Each Year, 240,000 people join the MPS - twice that number join the TPS.
- Each year 1,500,000 households are on the move (that is approximately 6 million people!).
- Each year £18million is spent mailing the deceased.
- Each year 700,000 people in the UK die.
- Half a million addresses are affected by postal address changes.
- Expenditure on out of date data is up to £80 million per annum.
- B2B data decays at a rate of 37.7% a year.
